So for instance, uh, you know, one server may have WordPress on it. That reverse proxy then goes out to different servers for the different things that you want to see on that domain. So as an example, imagine you’re the client, your web browser is here and then you’re pinging. Um, nevertheless, the whole point here is that you know, the reverse proxy acts to route you to other sections of the site and then return that content once it finds it. Like, for instance, if you do type in, you know, /mail or something like that, it does take you to but in the case of calendar it may be different. And in some cases there are actually redirects in place. And so the main server then you know, goes out and finds where calendar is and then does that request and brings you back. If you think about itself, think about all the different products, whether it’s photos or Gmail or all these other different sections of Google. And so most of the websites that you’re working on may be set up this way. So what’s a reverse proxy? Well, a reverse proxy is effectively an intermediary server that you send and receive requests from that server to other servers. And it’s very easy to just segment that away from what’s going on with the core site. It makes sense for that to be on a subdomain because perhaps you want that entire subdomain to be no index or you don’t want it to be found for whatever reason. So let’s say, for instance, you’re setting up like Unbounce landing pages or your Marketo landing pages. And there’s a variety of ways you can do it, but a subdomain is a good way to do it.Īnd then also additional software. So again, if you want to segment content, content is so different from the root domain or from the There’s a variety of different languages in locations that you can, you know, account for. And oftentimes what you’ll see is that these websites, while at the same design as the root domain, and you can’t really tell the difference unless you’re looking at that a directory structure.Īnd so there’s also a good reason around Site segmentation. So they move things to a subdomain so that they don’t have those constraints. So they may want to build, you know, a certain functionality, but the way the main site is built, they don’t have the capability or the access to do so.
But the main reason why people do that is because their main site adds some sort of constraint to it that keeps them from executing on something that they want to do. So it’s a perfectly valid structure for how the web was built. And it was completely different from everything else that was on that website. And so let’s say you were on a hosting provider, you got your own subdomain and that represented your section of that site. Um, you know, a lot of the websites that I worked on back in the day when I built websites, we would structure them that way because we wanted to indicate that, you know, a, a subdomain was a different part of the website. Prior to Google coming along in this actually making a difference. Well, first of all, it is a perfectly valid way to build a website. So why do people do this? Why do people use subdomain? So what we’re talking about here is /blog versus. And anytime I’ve done the opposite, I’ve seen traffic go down. And so anytime that I have gone from subdomain to subdirectory, I’ve seen organic search traffic go up. Now the reality is, you know, there are people that consider a subdirectory versus the subdomain as a way to build out a website. So what I want to talk to you about today is why reverse proxies are still better than subdomains. I’m the founder and managing director here at iPullRank. Welcome back ladies and gentlemen to another edition of Rank and File.
0 kommentar(er)
